China is not a translated market: How global game publishers can prepare for gro
China offers massive potential for global mobile games, but sustainable growth starts long before the media budget is deployed.
Latest Developments in Game
Kash Ismail of Ann9 | MStars.ai outlines how publishers can lay the foundations to test, learn and scale with control. When global publishers look at China, the first thing that catches their eye is scale.
Industry Impact
But scale isn't the hard part - readiness is. ...
What This Means for Businesses
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