Game: Goodwill Hunting: Consoles’ brand value and loyalty is being tested

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Game: Goodwill Hunting: Consoles’ brand value and loyalty is being tested

Date: 2026-09-12 21:31:34 Views:

There’s a really important piece of context that looms behind every decision, every announcement, and every news story about PlayStation or Xbox at the moment.

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It’s a ticking clock; a countdown to the moment when Sony and Microsoft are going to have to start talking about their next-generation hardware – and begin the process of convincing the world that an almost certainly astronomical price point isn’t a deal-breaker.